Marketing in Tenerife

Marketing in Tenerife works the same as anywhere else in the world.  You will need to find the right message to appeal to your potential customers and the best medium to deliver it.  Only you will know what the selling points of your business are, and therefore your message, but there are lots of tried and tested ways to ensure that your message reaches its market.

Being in the right place is the most traditional and obvious method of getting trade.  Areas with high pedestrian traffic are vital for most types of bars, restaurants and retailers.  If you are considering buying a business, then a vital part of your research will be simply to sit and count how many people walk past, and just as importantly, to get some idea of who they are.  You need to sell what those passers by want to buy.

Advertising in magazines, newspapers and radio are the most obvious media, and can be effective, but success will rely heavily on how your message is presented.  As with any medium, you will need to look carefully at who reads each publication or listens to the station as there is a wide range of options available.  Not only are there Spanish and English language publications, but there are also Dutch, Russian, French and German newspapers and magazines.  You will need to satisfy yourself that they are distributed in sufficient numbers as well as read by the market at which you are aiming.

The fastest growing and, for many businesses the most economical, form of promotion is the internet.  Whereas other forms of marketing may be an option, an effective website for most businesses is a necessity.  In the last two years there has been an explosion of websites associated with Tenerife as more and more businesses jump onto the internet bandwagon.  The internet has the powerful advantage that it is an information resource used by so many millions of people, both in Tenerife and elsewhere. 

Tourists research their destination before they get there, and if offers are tempting enough, they will book and buy services for their arrival.  The internet is imminently adaptable as tourist markets evolve and change.  The tourist strategies in the next few years were unveiled in 2008, revealing new Tenerife tourist markets that the public purse will be trying to attract.  The internet is an international medium, capable of reaching virtually anyone in any country.  A substantial part of the millions to be spent in promoting Tenerife is earmarked for the web, so it makes sense for private companies to capitalise upon it.

Local buyers will use the internet to find and research the companies and services that they want to use.  If you do not have a web presence, chances are you are losing potential customers, whatever your business.  Even those who may previously have relied on passing trade have found new revenue streams from their internet presence.  If you are starting a new business in Tenerife, your website is something that you should be planning right from the start.

Unfortunately, as a new medium, website design and internet marketing is an industry which has its fair share of amateurs and charlatans.  The technology is full of buzz words and jargon, making it virtually impenetrable for someone who does not have the time or inclination to learn what has almost become a new language.  Finding a good website designer however need not be a complicated issue.

Choosing a website designer

There are only three pillars affecting the success of a website, and they should also be the guide to your choice of a website company.  All three are co-dependant, but the designer will only be able to help you with the first two: the third must come from your business.

• Website marketing

No matter how pretty your website is, if nobody visits it then it is a waste of money.  By far the most important element of website marketing is called ‘Search Engine Optimisation’, and it is the techniques used to get a website at the top of the search engine’s results.  It requires great expertise and technical ability, as your website will be in competition with many others for similar search terms.  Make sure you employ a company who achieve good rankings for their clients on popular terms.  If they don’t have clients who feature at the top of Google’s results pages, then they aren’t worth employing.

• Website design

The design and functionality of your site is closely related to SEO.  If it is designed badly from the start, then you won’t stand much of a chance of getting many visitors.  The same company that does your marketing should also build your site.  A company that is strong on SEO should have little problem in putting together a site that visually appeals to you and your market.

• Website content

The words, pictures and videos that you include in your site must come from you, but they play a great part in search engines finding you.  For example, if you have a diving site, then you will want as much content about diving so that the search engines can identify within it the key words and phrases that your customers are searching for.

Marketing Visions Tenerife Telephone: 922 71 80 61 Visit Website or Send an Email